Branding & Web Design

Pigeon Palooza Game Design

Challenge: Design a board game that captures Chicago's character through accessible gameplay and cohesive visual design. The goal was to create a market-ready product that felt both playful and sophisticated.

My Role: Game & Packaging Designer — Independent project, 2022–2023

Led concept development, illustration, board design, and packaging execution.

Approach:

• Built the game mechanics on Ludo's familiar structure while creating a distinct Chicago identity

• Designed a stylized city map as the game board, with illustrated landmarks serving as navigational points

• Created character-driven pigeon avatars and developed packaging aligned with the game's local, whimsical aesthetic

Results:

• Produced a fully realized board game with cohesive branding across all components

• Demonstrated skills in packaging design, illustration, physical production, and systems-based layout design

• Highlighted ability to design physical products with both functional and experiential considerations

Passion project celebrating Chicago's iconic pigeons and landmarks.