Branding & Web Design

Branding and Marketing Projects

Gostech Inc. — Brand Identity & Web Design

Client Gostech Inc. is a Chicago-based specialist in packaging equipment repair and maintenance..

Challenge: The client had no existing brand, no photography, and minimal content to work from. The goal was to build a credible, professional web presence from scratch that could compete for B2B leads in a specialized industrial market.

My Role: Sole Designer — 2025 - Present

Responsible for logo design, brand identity, and full website design and build.

Approach:

Given limited assets, the focus was on establishing brand credibility and trust
Designed a dark aesthetic to signal professionalism and align with the industrial context
SEO metadata, service descriptions, and page structure were developed from scratch based on the client's core offerings

Results:

Delivered a live, indexed website with a custom logo, consistent brand identity, and optimized metadata
Gave Gostech a professional digital presence where none previously existed

Brand and web presence for a Chicago-area industrial packaging equipment repair company.

Brand Identity

Brand assets such as logos, color palette, imagery, and typefaces were created for a client, relating to the services provided and overall industry.

Early Iterations

Different versions of the logo were crafted for consideration, with varying complexities. Ultimately, the 3rd iteration resonated with the organization's values and services.

Contact

contact@karolina-gostomski.com