Gostech Branding and Web Design | Karolina Gostomski

All Works

Gostech Brand Design

Overview

Client-focused Branding and Web Design Project

Role

Sole designer (2025 - Present)

Scope

Brand identity design and website build using site builder

Responsible for logo design, brand identity, and site layout, structuring, and content, built and launched using Hostinger's website builder platform.

Project Type

A project establishing brand identity and online presence for local services provided by Gostech.

Gostech Inc. is a Chicago-based specialist in packaging equipment repair and maintenance, servicing industrial systems from brands like Wexxar/Bel, Orion, and Lantech.

The client had no existing brand, no photography, and minimal content to work from. The goal was to build a credible, professional identity and web presence from scratch that could compete for B2B leads in a specialized industrial market.

With limited assets, the focus was on developing a complete brand system from the ground up — including a custom logo mark, purposeful color palette, and strong typography — then extending it across a live website and full brand guidelines document. The dark aesthetic and industrial tone were chosen to signal professionalism and align with the client's market. SEO metadata, service descriptions, and page structure were developed from scratch based on the client's core offerings, and the site was built and launched using Hostinger's website builder.

Delivered a live, indexed website, a custom logo with defined variations and usage rules, and a 27-page brand guidelines document covering color, typography, graphic elements, logo standards, and stationery — giving Gostech a complete, professional brand identity where none previously existed.

Full Brand Guidelines available on Behance

Contact

contact@karolina-gostomski.com