GosTech Brand Design

Overview

Client-focused Branding and Web Design Project

Role

Sole designer (2025 - Present)

Responsible for logo design, brand identity, and full website design and build.

Scope

End-to-end design including brand and web development

Project Type

A project establishing brand identity and online presence for local services provided by Gostech.

Gostech Inc. is a Chicago-based specialist in packaging equipment repair and maintenance, servicing industrial systems from brands like Wexxar/Bel, Orion, and Lantech.

The client had no existing brand, no photography, and minimal content to work from. The goal was to build a credible, professional web presence from scratch that could compete for B2B leads in a specialized industrial market.

With limited assets, the focus was on using strong typography, a purposeful color palette, and clear messaging to establish trust. The dark aesthetic was chosen to signal professionalism and align with the industrial context. SEO metadata, service descriptions, and page structure were developed from scratch based on the client's core offerings.

Delivered a live, indexed website with a custom logo, consistent brand identity, and optimized metadata — giving Gostech a professional digital presence where none previously existed.

Contact

contact@karolina-gostomski.com

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