IDL Ventures Outreach Campaigns

Client: IDL Ventures, a Chicago startup incubator

Challenge: Client needed to increase engagement with their community of entrepreneurs and raise awareness of partner programs.

My Role: Design Specialist (2022-2023) - designer responsible for visual communications campaigns

Approach:

Developed cohesive visual system across newsletters, social media & swag designs
Created templates in Illustrator/Mailchimp for consistent branding
Designed content highlighting partner startups, podcast launches, and organizational initiatives

Results:

Over the course of my year as Design Specialist, I created a comprehensive visual system that unified IDL's communications across all touchpoints.

Newsletter designs were created in Illustrator and finalized in Mailchimp, ultimately reaching partners and potential new clients.

A mockup showing an example of a newsletter design.

Early Newsletter designs were iterated in Illustrator, then developed in Mailchimp.

Swag designs, including stickers, were created to raise brand awareness and offer a fun tagline to represent the startup.

The designs were distributed at networking events and sent to partners & clients.

Sticker design examples.

Materials, such as business cards, were created for the organization, as well as for partnered start-ups.

In collaboration with partnered startups, pitch decks were created with consistent design, concise information and engaging visuals in mind.

Design templates and iterations were created for social media applications.

Examples of designs on socials promoting partners or podcasts.

Some examples of promotional materials, including cover images for Podcasts.