IDL Ventures Outreach Campaigns

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Overview

Marketing Design / Venture Capital Communications

Role

Visual Designer

Scope

Newsletters, Social Media, Campaign Assets

Project Type

IDL Ventures required a flexible visual system to communicate investment news, portfolio company updates, and marketing initiatives across multiple digital channels. I created cohesive marketing assets designed to strengthen engagement while maintaining a consistent brand presence.

IDL Ventures is a Chicago-based startup incubator focused on deep tech companies. As their Design Specialist, I was responsible for all visual communications, translating an established brand system into campaigns that worked across newsletters, social media, pitch decks, swag, and partner materials.

The challenge wasn’t just production. IDL’s portfolio included startups at different stages, some with existing identities and some with none, which meant constantly shifting between extending a system and building one. I had to make each client’s work feel distinct while keeping IDL’s own communications cohesive.

Over the course of the engagement, I designed and templated a full newsletter system in Mailchimp that contributed to a 30% increase in subscriber engagement, tracked directly through Mailchimp analytics. The template system I built also reduced turnaround time for ongoing content, giving the team a scalable foundation they could run with independently.

Contact

contact@karolina-gostomski.com