Gostech Branding Case Study

Overview

Client-focused Branding and Web Design Project

Role

Sole designer (2025 - Present)

Scope

Brand identity design and website build using site builder

Responsible for logo design, brand identity, and site layout, structuring, and content, built and launched using Hostinger's website builder platform.

Project Type

A project establishing brand identity and online presence for local services provided by Gostech.

Gostech Inc. is a Chicago-based specialist in packaging equipment repair and maintenance, servicing industrial systems from brands like Wexxar/Bel, Orion, and Lantech.

The client had no existing brand, no photography, and minimal content to work from. The goal was to build a credible, professional identity and web presence from scratch that could compete for B2B leads in a specialized industrial market.

The Reality: Gostech had no logo, no photography, and no website, competing for B2B leads against companies that had all three.

The Strategy: Built a complete visual identity from zero (logo, palette, typography, and a full brand guidelines document) so Gostech could compete credibly against established repair shops.

The website was structured and written from scratch, with service pages and metadata built around how a facility manager would actually search for equipment repair; work that helped the site reach page one of Google for its core search terms.

The palette and industrial tone were chosen to signal professionalism and align with the client's market. SEO metadata, service descriptions, and page structure were built from scratch around the client's core offerings.

Delivered a live, indexed website that reached page one of Google for Gostech's core repair-service searches, a custom logo with defined variations and usage rules, and a 27-page brand guidelines document covering color, typography, graphic elements, and stationery.

Full Brand Guidelines available on Behance

The Outcome: The site now ranks on page one of Google for Gostech's core repair-service searches, giving a company with zero prior web presence a real channel for inbound leads.

The homepage leads with the client's actual pain point, a packaging line down, rather than a generic services pitch.

Contact

contact@karolina-gostomski.com